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Born in the picturesque foothills of the Rocky Mountains in northern New Mexico, a region famous for its culinary query "Red or Green?", George has since made the Atlanta area his home for over 13 years. His personal life is graced by a loving marriage of 29 years to Jaime, an entrepreneur who is the love of his life. Together, they have a son who proudly serves in the United States Army, a daughter who has pursued academic excellence with a Bachelor's degree in Psychology and a Master's degree in Counseling, and a granddaughter who is the joy of their lives.

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Professionally, George is a versatile figure, seamlessly merging entrepreneurship with spiritual leadership.  George's educational achievements include an Associate's degree in Bible and Theology, along with a variety of leadership and teaching certifications. His previous roles as Senior Pastor of Victory Outreach Church and Director of a Christian Recovery Home highlight his commitment to life transformation and recovery, especially in the context of substance abuse and alcohol addiction. With over 25 years of ministry experience, George's journey has been integral to his development as a life coach.

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George is not only a graduate of Tim Storey’s Coaching program but also a certified professional coach through Dream Releaser Coaching. As the founder of IgniteMe Coaching in Atlanta, GA, he is devoted to empowering individuals to fulfill their God-given destinies. His role at IgniteMe Coaching and Consulting is characterized by his collaborative approach with clients, developing strategies for personal growth. George's life goal is to bring value to every environment he enters, aiming to leave a positive impact and enhance the lives of others through his contributions.